A recent study conducted by the Victorian Music Development Office in collaboration with RMIT University has shed light on the essential skills needed by music industry professionals in Victoria. The study, titled “Skills & Roles – Support workers in Victorian music industries,” was unveiled at the Music Data and Insights Summit in Collingwood. Building on a previous study from 2020, this research delved into the challenges faced by music workers in the region.
Surveying 212 individuals and conducting 21 extended interviews, the study encompassed 324 distinct paid roles within the Victorian music industry. It revealed that a significant portion of music workers engage in multiple roles to sustain themselves financially, with only a minority holding a single full-time position. Moreover, nearly half of the respondents reported working more than 40 hours per week across all their roles, indicating a demanding and often precarious work environment.
One of the key findings of the research was the growing expectation for music professionals to possess a diverse skill set. This trend towards being ‘all-rounders’ has raised concerns about skill dilution, heightened stress levels, and the potential loss of specialized expertise within the industry. The study highlighted that 61% of music roles require business, financial, and legal acumen, emphasizing the need for further skill development in these areas.
Soft skills such as communication, interpersonal abilities, and problem-solving were identified as crucial competencies utilized by over 80% of music professionals. Kirsty Rivers, the General Manager of VMDO, emphasized the significance of evidence-based research in addressing the workforce challenges faced by the Victorian music industry. She underscored the importance of identifying skill gaps to tailor industry-specific training and support programs for sustainable growth.
Associate Professor Catherine Strong from RMIT University highlighted the report’s pioneering effort in mapping support roles and associated skills in the Victorian music sector. She pointed out that while music workers often acquire skills through practical experience, formal training could help bridge existing skill gaps and strengthen the workforce. The research underscored the need to enhance formal training opportunities to empower music professionals and ensure industry resilience.
As the music industry continues to evolve, the insights gleaned from this study offer valuable guidance for stakeholders seeking to support and nurture talent within the Victorian music community. By addressing skill deficiencies, promoting continuous learning, and fostering a supportive environment, industry players can navigate the complexities of the global music landscape and sustain a vibrant and thriving music ecosystem in Victoria.
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