Spotify’s Loud & Clear report has unveiled a remarkable narrative of Canadian artists flourishing on a global platform. Over the past decade, Canadian musicians have surged to international prominence, with notable names such as The Weeknd, Justin Bieber, and Céline Dion leading the charge. Their impact extends far beyond Canada’s borders, resonating with audiences worldwide.
The financial success of Canadian artists on Spotify underscores their growing influence. In 2024, these musicians collectively earned close to $460 million CAD in royalties, a significant increase from previous years. The platform has become a pivotal source of revenue for Canadian musicians, with a substantial portion of their earnings originating from listeners outside Canada.
Since 2017, the number of Canadian artists earning substantial amounts annually on Spotify has more than doubled. This trend not only highlights the individual achievements of these artists but also signifies a broader shift towards sustainability within the music industry.
Spotify’s pivotal role in the Canadian music landscape is undeniable. The platform has emerged as the primary source of music royalties in the country, surpassing traditional revenue streams like commercial radio. This transition has propelled the growth of Canada’s recorded music industry, with streaming services accounting for a significant portion of overall revenue.
What sets Canada apart is not just the success of major label artists but also the thriving indie scene. Independent musicians and labels have contributed significantly to the country’s music ecosystem, demonstrating the diverse and inclusive nature of Canadian music.
Elizabeth Phipps, Head of Artist and Label Partnerships at Spotify Canada, emphasizes the platform’s role as a global springboard for Canadian artists. A staggering 92% of royalties earned by Canadian musicians on Spotify in 2024 originated from international listeners, showcasing the widespread appeal of Canadian music.
Canadian artists are not only making waves in English-language music but also in French-language genres. The success of Québécois artist Patrick Watson exemplifies this trend, with his track “Je te laisserai des mots” surpassing 1 billion streams on Spotify.
Female representation in the Canadian music industry has also seen a significant boost, with women artists making remarkable strides on Spotify. Diversity and independence are core values that Spotify upholds, supporting a range of voices from various backgrounds across Canada.
Xenia Manning, Director of Global Music Policy at Spotify, highlights the vital role of export in sustaining Canada’s music industry. As Spotify looks towards the future, there is an opportunity to redefine cultural and economic policies to support the evolving needs of Canadian artists.
As Canadian musicians continue to captivate global audiences, Spotify remains committed to amplifying their voices and celebrating their contributions on a worldwide stage.
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