Sydney-based publicist and promoter Rob Carroll’s Good Intent platform is expanding, with the recent launch of a new music blog. The platform also offers PR and Label Services agency, pitching tracks to various platforms and providing career guidance. The blog will feature weekly updates on new tracks that the team finds noteworthy, aiming to provide artists with additional exposure and storytelling opportunities.
Carroll emphasizes the importance of quality over quantity in their blog coverage, focusing on music they are genuinely excited about. With the decline of music blogs, Good Intent aims to fill the gap and support artists from Australasia. Carroll believes that online tastemakers play a crucial role in advancing artists’ careers, influencing radio and streaming platforms.
Prior to founding Good Intent, Carroll was associated with Rare Finds, an artist services and events agency under Chugg Entertainment. Reflecting on his time there, Carroll acknowledges the support for Australian music and the opportunities to discover new talent. Transitioning to his own venture, Carroll is enthusiastic about realizing his vision and continuing to support emerging artists.
Good Intent’s PR & Label Services roster includes a diverse range of artists and entities, showcasing their commitment to promoting talent globally. By curating a Spotify playlist and launching a blog, Good Intent aims to create a platform that resonates with audiences and industry professionals alike.
Carroll invites artists to submit their work for consideration, emphasizing the importance of streaming links over file attachments. The blog’s launch signifies a new chapter for Good Intent, as they strive to become a reputable voice in the Australian music scene, joining the ranks of influential music blogs that captivate audiences.
As the music industry evolves, platforms like Good Intent play a vital role in amplifying artists’ voices and connecting them with broader audiences. By leveraging online platforms and industry relationships, Good Intent seeks to make a meaningful impact on the music landscape, championing talent and fostering a supportive community.
With a clear vision and a passion for promoting music, Rob Carroll’s Good Intent is poised to make a significant contribution to the Australian music industry, offering a platform for artists to showcase their work and connect with industry professionals. As the blog launches and the platform expands, Good Intent is set to become a cornerstone of the local music scene, providing a valuable resource for artists and music enthusiasts alike.
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