UnitedMasters, a platform for independent artists, has joined forces with RoEx, a mixing and mastering startup, to introduce AI-powered mastering services tailored for indie artists. This collaboration aims to democratize access to professional-grade mastering, traditionally exclusive to costly studio sessions.
RoEx, originating from Queen Mary University of London, offers two consumer products: Automix, enabling musicians of all levels to create audio mixes and masters, and Mix Check Studio, a tool that analyzes tracks for actionable feedback on mixing and mastering issues. The integration of RoEx’s AI audio engine, Tonn, into the UnitedMasters platform and iOS app empowers artists to directly master their tracks, ensuring a studio-quality sound.
The partnership offers mastering services at $4.99 per track, with UnitedMasters’ data revealing a 34% increase in streams for mastered tracks within the first three months of release compared to non-mastered ones. This move underscores the impact of quality mastering on audience engagement and underscores the value of professional audio production.
Linnea Sundberg, VP of Corporate Development at UnitedMasters, emphasized the significance of providing high-quality tools directly to artists. By integrating RoEx’s technology, UnitedMasters aims to level the playing field for independent artists, enabling them to compete at industry standards with refined sound quality.
Moreover, the collaboration between RoEx and UnitedMasters extends beyond mastering services. The partnership envisions offering comprehensive audio quality solutions for UnitedMasters’ artists and developing educational content through Blueprint, UnitedMasters’ artist development tool.
The initiative also includes an in-app challenge named “The Exclusive,” designed to recognize exceptional music from UnitedMasters’ artists. Up to 50 selected artists will receive free mastering credits valued at $150 each for their upcoming releases, fostering talent discovery and support within the indie music community.
RoEx’s appointment of Tom Nield as the Head of Partnerships highlights the company’s commitment to expanding its network. Nield’s extensive experience at the intersection of music and technology, coupled with RoEx’s innovative audio solutions, aims to forge strategic collaborations with music distributors and creator platforms.
David Ronan, CEO of RoEx, reiterated the company’s mission to make top-tier production quality accessible to all creatives. The collaboration with UnitedMasters signifies a pivotal step towards empowering artists to craft polished, professional tracks using intelligent audio tools.
The integration of RoEx’s technology marks UnitedMasters’ latest offering for artists, complementing their subscription tier DEBUT+, which guarantees artists 100% of their royalties. UnitedMasters’ evolution from securing substantial funding to expanding services and partnerships underscores its commitment to supporting independent artists in navigating the music industry landscape.
In conclusion, the collaboration between UnitedMasters and RoEx signifies a transformative shift in the music industry, empowering indie artists with advanced mastering tools and resources to enhance their creative output and competitiveness in the market.
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