The Japan Culture and Entertainment Industry Promotion Association (CEIPA) recently marked its first appearance in Los Angeles with a stunning sold-out concert at the Peacock Theater. This event, named matsuri’25: Japanese Music Experience LOS ANGELES, was part of the MUSIC WAY PROJECT launched in collaboration with the TOYOTA GROUP to boost the globalization and sustainable development of the Japanese music industry. The concert featured top J-pop artists like Ado, ATARASHII GAKKO!, and YOASOBI, showcasing the organization’s commitment to establishing a strong presence in the American music scene.
Notably, a portion of the concert’s ticket sales will contribute to L.A. wildfire recovery efforts through MusiCares, highlighting CEIPA’s dedication to social responsibility. Preceding the concert, the matsuri’25: JP Music Industry Mixer, hosted by the Japan External Trade Organization (JETRO) Los Angeles, set the stage for an evening of industry insights and networking opportunities. The event commenced with introductions from Yoshiko Tsuwaki of JETRO Los Angeles, followed by a comprehensive overview of the MUSIC AWARDS JAPAN (MAJ) by CEIPA representatives Tatsuya Nomura and Taro Kumabe.
Industry experts, including Tom Windish from Wasserman Music, Ellen Lu from Goldenvoice, and Rob Kelso from Creativeman Productions, participated in a panel discussion moderated by Ryan J. Downey. They shed light on the challenges and opportunities faced by Japanese artists venturing into the global music market, emphasizing the importance of international collaborations and festival engagements in shaping their success. The panelists highlighted the increasing global recognition of Japanese artists, citing their openness to diverse collaborations beyond music, such as anime and gaming.
The event also featured heartfelt video messages from the performing artists, expressing their gratitude and aspirations for the future. The mixer concluded with a networking session, fostering connections between Japanese and U.S. music industry professionals and paving the way for potential collaborations and business ventures. The concert itself was a mesmerizing showcase of talent, with YOASOBI, ATARASHII GAKKO!, and Ado delivering electrifying performances that captivated the audience and underscored the global appeal of Japanese music.
YOASOBI, known for transforming novels into music, and ATARASHII GAKKO!, acclaimed for their dynamic dance performances, mesmerized the crowd with their unique styles and energetic stage presence. Ado, a rising star in the music scene, delivered a powerhouse performance that left a lasting impression on the audience. The concert not only entertained the attendees but also served as a testament to the innovative and forward-thinking approach of Japan’s music industry.
In conclusion, matsuri’25 was a resounding success that not only showcased the immense talent of Japanese artists but also highlighted the industry’s potential for international growth and collaboration. CEIPA’s debut in Los Angeles marked a significant milestone in elevating the profile of the Japanese music industry on the global stage, setting the stage for a promising future of cultural exchange and artistic innovation.