Deezer, a prominent player in the music industry, has unveiled an innovative AI tagging system to combat the rising issue of streaming fraud. The proliferation of AI-generated content on streaming platforms poses a significant challenge, with up to 70% of streams from fully AI-generated tracks being deemed fraudulent. This surge in AI-generated music delivery has led to concerns about diluting royalty payments and limiting discovery opportunities for artists.
In response to this escalating problem, Deezer’s CEO, Alexis Lanternier, disclosed that the platform has observed a notable increase in the influx of AI-generated music in recent months, with no signs of it abating. Deezer’s AI tagging system, touted as the world’s first of its kind, aims to identify and flag 100% AI-generated tracks from leading generative models such as Suno and Udio. By implementing this system, Deezer intends to provide transparency to users by clearly indicating albums that feature fully AI-generated tracks.
Moreover, Deezer has taken proactive measures to exclude fully AI-generated tracks from algorithmic and editorial recommendations to mitigate any adverse effects on artist remuneration and user experience. While AI-generated music currently constitutes a small fraction of total streams on Deezer’s platform, the company asserts that the primary motive behind uploading such tracks is fraudulent, with a substantial portion of streams being deemed fraudulent and subsequently excluded from royalty payments.
Streaming fraud remains a pressing issue within the music industry, as highlighted by industry leaders like Rob Stringer, Chairman of Sony Music Group. Stringer emphasized the detrimental impact of fraud and manipulation on revenue streams, chart accuracy, and overall statistics. He also underscored the disruptive nature of “functional audio,” which he believes devalues high-quality music and diverts significant earnings away from artists and rights holders annually.
Deezer has emerged as a proactive force in detecting and addressing AI-generated content and low-quality tracks that aim to exploit the streaming ecosystem. The company’s collaboration with Universal Music Group in establishing an artist-centric payment model signifies a commitment to rewarding artists with substantial followings while discouraging subpar content. This initiative has garnered support from other major music entities like Warner Music Group and indie licensing organization Merlin in France.
Furthermore, Deezer’s efforts to purge millions of “useless” tracks from its platform and its ongoing commitment to safeguarding artists’ and songwriters’ rights underscore its dedication to combatting the challenges posed by AI-generated music. Alexis Lanternier of Deezer emphasizes the importance of transparency and responsible practices in navigating the evolving landscape of AI in the music industry.
As the music industry grapples with the repercussions of AI-generated content, Deezer’s proactive stance and technological innovations serve as a beacon of hope in maintaining integrity, transparency, and fairness within the digital music landscape. By championing artist rights and combating fraudulent practices, Deezer sets a precedent for industry-wide collaboration and vigilance in preserving the essence and value of music in the digital age.
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