Jessie Parker has been appointed as the festival director of Laneway Festival, marking a significant milestone in her career in the music industry. She has transitioned from her role as general manager to now spearhead the strategic and creative direction of the popular festival under the TEG umbrella. Parker’s promotion to this leadership position highlights her exceptional talents and dedication to the festival’s growth and success.
Since joining Laneway Festival in 2011, Parker has steadily climbed the ranks, earning recognition for her innovative approach and deep understanding of the festival’s unique identity. Her leadership played a pivotal role in the 2025 festival run, which attracted over 200,000 attendees across various cities in Australia and featured a diverse lineup of renowned artists.
As one of the most influential female executives in Australia’s live music scene, Parker’s appointment as festival director underscores the growing presence of women in key leadership roles within the music industry. Her commitment to fostering collaborative teams and pushing boundaries in event planning has garnered praise from industry veterans, including Laneway Festival co-founders Danny Rogers and Jerome Borazio.
Parker’s immediate impact as festival director comes at a crucial time for Laneway Festival, following TEG’s acquisition in 2021 and the subsequent relaunch in 2022. The festival, which originated as a Melbourne street party in 2005, has evolved into a global phenomenon showcasing emerging and established artists before they hit the mainstream.
Notable Laneway alumni such as Billie Eilish, Lorde, and Tame Impala have solidified the festival’s reputation as a breeding ground for musical talent and trendsetting performances. With plans for the festival’s return in 2026, Parker’s leadership will be instrumental in shaping its future trajectory and maintaining its position as a premier music event.
Reflecting on her new role, Parker expresses gratitude for the trust and support extended to her by the festival’s founders, emphasizing her commitment to upholding Laneway’s legacy of celebrating groundbreaking music and fostering a sense of community. Her vision for the festival’s continued growth and evolution aligns with its core values of innovation and inclusivity.
As the music industry continues to evolve, the appointment of leaders like Jessie Parker signals a shift towards greater diversity and representation at the helm of major music events. Parker’s journey from general manager to festival director exemplifies the opportunities for career advancement and impact within the dynamic landscape of live music production.
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