Music Australia released the Listening In research series in 2025, comprising three reports that delve into Australians’ interactions with music. The vibrant music industry in Australia has witnessed shifts in engagement patterns due to social, economic, and technological changes over the past decade. These transformations have redefined how Australians consume music, impacting attendance, preferences, and spending habits.
Understanding these changes is crucial for Music Australia’s initiatives. The focus lies on enhancing connections to local artists and fostering support for Australian music. The Listening In series offers valuable insights into how Australians discover and enjoy music, shedding light on attitudes, behaviors, and preferences among audiences.
The first report in the series explores live music attendance trends among Australians. It reveals that while music holds significant importance for most Australians, cost remains a primary hurdle for attending live events. The report highlights a shift towards major venues and festivals, with a decline in attendance at smaller venues, impacting opportunities for local artists to grow their audience.
Moreover, the report uncovers a willingness among young Australians to allocate funds for live music experiences despite financial concerns. It also notes disparities in live music offerings between major cities and regional areas, indicating a need for more diverse music scenes across the country.
The second report in the series focuses on music discovery and engagement. It reveals a positive sentiment towards Australian music, although algorithmic playlists on streaming platforms may hinder the exploration of local artists. While international music dominates playlists, Australian music remains a significant part of the music diet for many music enthusiasts.
Streaming services emerge as key platforms for music discovery, alongside social media and music festivals. Concerns arise regarding algorithmic limitations on promoting emerging Australian talents, emphasizing the role of platforms like triple j in showcasing local music.
The final report synthesizes insights on music consumption, highlighting themes such as the value Australians place on music, the transformative impact of streaming and social media, and the dominance of international artists in the music landscape. Despite challenges posed by global platforms and rising living costs, Australian audiences express a desire to engage more with local music.
In conclusion, the Listening In series offers a comprehensive analysis of Australians’ music engagement behaviors and preferences, providing essential data for Music Australia and policymakers to support and nurture the Australian music industry amidst evolving trends and challenges.
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