MusicSA’s Annual Survey Sheds Light on SA Music Industry Trends
In a bid to capture the pulse of South Australia’s vibrant music scene, MusicSA reintroduces its SA Music Industry Survey for the year 2025. Following the success of last year’s inaugural survey that garnered insights from over 400 respondents, the initiative aims to delve deeper into the challenges and opportunities within the local music ecosystem. This annual survey targets a diverse spectrum of stakeholders, including artists, venue operators, music enthusiasts, and industry professionals, urging their active participation to shape the future of South Australia’s music landscape.
The 2024 survey outcomes provided a revealing snapshot of the industry, with a significant proportion of participants identifying as artists or musicians, predominantly residing in Greater Adelaide. Key issues highlighted encompassed the struggle to generate income and a scarcity of paid performance avenues for local talents. Alarmingly, a substantial 80% of respondents expressed a belief that the state of South Australia’s music industry had deteriorated post-pandemic. Notably, audience engagement challenges were underscored, with a lack of familiarity with local artists and financial constraints cited as deterrents to attending live music events.
In response to these findings, MusicSA advocates for strategic interventions to invigorate the local music sphere. Proposals include enhancing music education pathways, augmenting funding support for the contemporary music sector, and fostering broader regional outreach and backing. The upcoming survey endeavors to gauge the impact of these recommendations and ascertain whether concerted efforts have been made to bolster the South Australian music industry.
By participating in the SA Music Industry Survey, stakeholders contribute to a comprehensive data pool that will inform a mid-year report replete with actionable insights and forward-looking recommendations. The survey, designed to be completed in a brief 10-15 minutes, guarantees anonymity to respondents. As the 2025 survey window remains open until March 31, stakeholders are encouraged to share their perspectives and play an instrumental role in shaping the trajectory of South Australia’s music industry.