A recent Parliamentary inquiry into the live music industry has sparked optimism and enthusiasm within the Australian Live Music Business Council (ALMBC) and other industry stakeholders. The inquiry, titled “Am I Ever Gonna See You Live Again?”, conducted by the House of Representatives Standing Committee on Communications and the Arts, has put forth a series of recommendations aimed at revitalizing and supporting the live music sector in Australia.
One of the key recommendations proposed in the report is the introduction of a ticket levy on large music events to generate funds for grassroots music initiatives and venues. Additionally, the report suggests tax offsets for the live music industry and enhanced regulation of live music ticket sales. These recommendations have been met with a positive response from industry groups, with ALMBC Chair, Howard Adams, expressing delight in the acceptance of their proposals.
The ALMBC’s recommendations encompass various aspects, including the establishment of an Arena Ticket Levy, reforms in insurance practices in collaboration with Music Australia to mitigate risks for live music businesses, expansion of the Revive Live funding program, and the provision of training and support for regional live music venues. Adams also highlighted the ALMBC’s endorsement of recommendations put forth by national music organizations and supported by the committee, such as “Michael’s Rule” to ensure local support for international touring acts, emphasis on engaging young audiences with live music, and the creation of special entertainment precincts nationwide.
Moreover, the report delves into exploring the feasibility of implementing a rebate or voucher scheme to incentivize younger demographics to attend live music events. It also suggests the development of special entertainment precincts under the purview of state, territory, and local governments to bolster the live music scene.
Committee Chair Brian Mitchell emphasized the importance of music education for children, citing its cognitive benefits and role in nurturing a lifelong appreciation for music. The inquiry has been lauded by Dean Ormston, Chief Executive of APRA AMCOS, who sees it as a roadmap for a more sustainable Australian music industry that can thrive domestically and internationally. Ormston emphasized the need for policy adjustments to support venues, festivals, and artists, advocating for a tax rebate for live music as a crucial reform to bolster the industry.
Live music is a significant economic driver, contributing $16 billion and supporting 41,000 jobs in Australia. However, the sector has faced challenges, with venues and events lacking adequate support compared to other creative industries. The recommendations put forth by the Committee aim to rectify this imbalance and ensure the continued vibrancy and centrality of live music in Australian culture.
In conclusion, the findings of the Parliamentary inquiry hold promise for the live music industry, offering a strategic direction for policy interventions that can nurture a thriving future for Australian music. By addressing key areas such as funding, regulation, and audience engagement, the recommendations aim to fortify the industry’s resilience and ensure its enduring significance in Australia’s cultural landscape.