Play MPE has been a pioneer in digital music promotion, distribution, and discovery for Australian artists, establishing its presence in the country in 2008. The Vancouver-based company has expanded its reach to 100 countries, including recent forays into Latin America and South Africa. Boasting a billion distributions globally, Play MPE facilitates over 2,400 promo releases monthly across its two applications – Caster and Player.
The Player app serves as a valuable tool for radio programmers, curators, media, and music supervisors to access the latest releases worldwide. User-friendly features such as searchable genres, offline playlist creation, songwriter information, and metadata make it a go-to platform for industry professionals. On the other hand, Caster enables artists, major labels, and radio pluggers to promote music effectively, not only in Australia but also in various international markets.
With the recent enhancement of Release Creator, users can craft comprehensive promo campaigns incorporating images, biographies, metadata, and watermarked music files. These campaigns can be scheduled for distribution to tastemakers through e-blasts and made instantly accessible on Player for streaming or downloading. Play MPE’s experienced team provides hands-on support, assisting clients in optimizing distribution lists and sharing best practices for successful campaigns.
Australia holds a significant position for Play MPE, being the company’s second major international market. David Gurtina, a music industry relations account executive at Play MPE, emphasizes the platform’s role in not only showcasing Australian talent to local tastemakers but also in facilitating international artists’ entry into the Australian market. Notable recipients of Player include Grant Broadcasters, iHeartRadio, FBi Radio, and triple j, while labels like BMG, [PIAS], and DITTO are among Caster clients.
Several success stories underscore the impact of Play MPE in the Australian music scene. From Lupa J breaking into the UK at BBC Radio 1 to Bryce Sainty garnering recurrent spins on Australian radio, the platform has played a pivotal role in amplifying artists’ visibility. Industry professionals like Frank Varrasso of Varrasso PR and Russell Thomas of Kaos Management laud Play MPE for its extensive distribution lists, exceptional customer service, and effectiveness in reaching radio programmers with new music.
Elizabeth Browne of ArowAgency / Hey Charlie PR hails Play MPE as a game-changer, revolutionizing their approach to campaigns through enhanced access to blogs, radio, and comprehensive reporting. Gurtina encourages Australian musicians and indie labels to leverage Play MPE for broader exposure and networking opportunities in key markets such as the US, Canada, Europe, the UK, and the Latin market.
As Play MPE continues to evolve its platform and services, the company remains a vital asset for Australian artists and industry professionals seeking to expand their global reach and connect with diverse audiences across borders.
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