Sony’s ‘For The Music’ campaign has welcomed Post Malone into its latest collaboration. The brand’s audio campaign will feature Malone promoting Sony’s new Ult Power Sound series. Malone expressed his excitement about creating a personal music experience through this partnership with Sony.
The campaign aims to connect music lovers with their favorite artists and support creators at all stages of their journey. Post Malone’s involvement signifies authenticity, creativity, and connection, which are integral values in Sony’s approach to audio innovation.
As part of the collaboration, Post Malone has worked with Sony to develop ads showcasing how Sony’s audio technology enhances the listening experience. The deal was facilitated by Marcie Allen for Sony and CAA’s Cheryl Paglierani on behalf of Post Malone. Sony has previously partnered with various artists including Olivia Rodrigo, Peso Pluma, Le Sserafim, Miguel, SZA, Khalid, Tate McRae, and more.
Audible Treats has announced Cheyenne Beam as their new director of public relations, bringing a wealth of experience from the music, entertainment, fashion, and lifestyle industries. Meanwhile, tvg is gearing up to launch Pacific Electric, a new venue in Los Angeles that promises a unique blend of industrial charm, cutting-edge audio technology, and immersive visuals for live performances.
Sony Music Publishing Scandinavia has signed songwriter and multi-instrumentalist Matias Téllez to a worldwide publishing agreement, recognizing his contributions to hit songs for various artists. Electric Feel Entertainment has appointed Chandler Nicole Sherrill as senior director of creative, emphasizing innovation and collaboration in shaping the future of entertainment.
HYBE America has entered a distribution partnership with So So Def Recordings, founded by Jermaine Dupri. This new collaboration will see the release of legacy music and new signings under the label. The partnership holds personal significance for Scooter Braun, CEO of HYBE America, as he began his career under Dupri’s mentorship at So So Def.
Sony Music Publishing UK has promoted Sarah Gabrielli to head of A&R, recognizing her talent in leading creative strategy and supporting songwriters. Gabrielli’s signings include a diverse range of artists, and her promotion reflects her dedication to nurturing talent and fostering camaraderie within the industry.
The All Things Go Festival is expanding to a three-day event, set to return to Merriweather Post Pavilion in Columbia, MD, and Forest Hills Stadium in New York. The festival’s growth underscores its commitment to showcasing a diverse lineup and engaging audiences across different genres.