Secretly Distribution has just announced a major global distribution partnership with the renowned Third Man Records, founded by Jack White in Detroit back in 2001. Third Man Records has been a significant player in the vinyl records industry and is known for pushing boundaries in recorded music. This collaboration will see Secretly Distribution managing both physical and digital music distribution, marketing, and technological support for all upcoming releases from Third Man Records, starting with new albums from Snõõper and The Belair Lip Bombs.
Rich Thane, Associate Director of Artist & Label Strategy at Secretly Distribution, expressed excitement about the partnership, highlighting the shared values and artist-centric approach of both companies. Ben Swank, Co-Founder of Third Man Records, echoed this sentiment, emphasizing the respect they have for Secretly Distribution’s creative leadership and their commitment to supporting artists and labels.
As part of this new venture, Secretly Distribution will work closely with Third Man Records to enhance the global reach of the label’s operations, including its unique facilities in Nashville, Detroit, and London. Third Man Records boasts a range of facilities, from record stores and novelties lounges to live venues with cutting-edge recording capabilities, making it a hub for music enthusiasts and industry professionals alike.
With this partnership, Third Man Records joins a prestigious roster of labels affiliated with Secretly Distribution, which includes industry heavyweights like Dead Oceans, Ghostly International, and Jagjaguwar. The collaboration underscores Secretly Distribution’s commitment to supporting independent artists and labels, empowering them to thrive in a competitive music landscape.
In addition to the deal with Third Man Records, Secretly Distribution has recently forged partnerships with other prominent players in the music industry, such as Org Music, Asthmatic Kitty Records, and Invada Records. The company’s dedication to championing independent music has earned it a nomination for Distributor of The Year at the 2025 Libera Awards, further solidifying its position as a key player in the digital music distribution space.
Secretly Distribution, with over 25 years of experience in the industry, has been instrumental in empowering independent artists and labels to challenge mainstream norms. By providing comprehensive distribution, marketing, and financial support, the company enables creatives to drive cultural change through their music. Some of its notable partners include Rhymesayers, Captured Tracks, and Sacred Bones, reflecting the diverse range of talent supported by Secretly Distribution.
Meanwhile, Third Man Records has carved out a unique niche in the music scene, not only as a record label but also as a multifaceted creative hub. With operations spanning Nashville, Detroit, and London, Third Man Records engages in vinyl production, live events, art exhibitions, publishing, and more, showcasing a holistic approach to music curation and promotion.
The collaboration between Secretly Distribution and Third Man Records marks a significant milestone in the music industry, bringing together two innovative forces to amplify the reach of independent music and uphold the artistic integrity of musicians and labels in a rapidly evolving digital landscape.
For further inquiries, please contact Matt Hanks or Greg Jakubik at Shore Fire Media.
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