Young Australians, particularly those aged 16 to 25, consider live music events a crucial aspect of their social lives. The Push, a youth music organization, partnered with YouGov to delve into the music preferences and habits of 1,000 young Australians. The findings come at a pivotal time, with the looming enforcement of a social media ban for under-16s by the federal government.
The report unearthed a profound connection between social media and music discovery among the youth. A staggering 70% of participants indicated that they stumble upon new music through social media platforms, a significant leap from the previous year’s 41%. Moreover, streaming services have become a primary avenue for music exploration, with 74% of respondents embracing this digital trend in 2025.
As the ban on social media for under-16s draws near, 72% of those surveyed emphasized the importance of live music events in fostering connections and combating potential isolation. The prospect of losing online communities has spurred 80% of participants to advocate for government initiatives facilitating access to music events as an alternative means of socializing.
Chief Executive Officer of The Push, Kate Duncan, underlined the necessity of bridging the gap left by restricted online interactions. She emphasized the need for tangible, real-world opportunities for young Australians to come together, ensuring that the live music scene remains vibrant and inclusive for future generations.
Various barriers hinder young people from engaging in live music experiences, including financial constraints, lack of transportation, and age restrictions. Duncan stressed the collective responsibility to provide accessible avenues for youths to participate in cultural events and form meaningful connections outside the digital realm.
The survey results serve as a clarion call for collaborative efforts between the government, industry stakeholders, and the community to support young people in navigating the impending social media ban. Initiatives such as funding all-ages gigs, promoting youth-led events, and facilitating affordable ticketing options can play a pivotal role in sustaining youth engagement in the music scene.
Looking ahead, Duncan envisions a concerted approach that amplifies the voices and experiences of young Australians in shaping national cultural policies. By prioritizing real-world interactions and investing in youth-centric programs, stakeholders can ensure that the live music landscape thrives, nurturing a new generation of music enthusiasts and industry professionals.
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